fairfellows GmbH
Landsberger Str. 302
80687 München
Germany
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STRUCTURE,
ATTITUDE
AND A SHARED PATH.
The Fellow Principle explains how we lead projects.
The Fellow Principle
NINE MODULES FOR CLEAR DECISIONS.
The Fellow Principle is our way of making trade fair appearances not just possible, but effective. It provides structure, creates clarity and guides you through every phase – from the first idea to the final detail. And beyond.
STRATEGY
BRAND IN HAND – The foundation for a strong presence
What it’s about
A successful trade fair appearance starts with a clear understanding of your brand. We help you gather, review and align all relevant brand assets – in close coordination with your marketing team or agency if needed.
What’s your benefit
- Clarity about existing brand foundations
- A solid, consistent basis for your trade fair appearance
- A smooth interface between brand, marketing and stand design
The fairfellows value
We identify which materials are available and which information is still missing to develop a stand design that truly reflects your brand. If something is missing, we develop it together – and ensure all results are ready to be used consistently.
This allows us to translate your brand into space, visitor flow, staging and communication – seamlessly and authentically.
Do you want to discuss your brand usage with us? Great.
Your brand is already ready to go? Even better.
Then we just need the relevant documents – so that we can work consistently with your brand. Use our ‘Brand in Luggage’ checklist now to check if anything is missing.
GOALS, STORY & BUDGET – Because impact and economics belong together
What it’s about
A strong trade fair appearance needs clear priorities: goals, target groups, key messages – and a realistic budget. Together, we create a framework in which your story can unfold and resources are used effectively.
What’s your benefit
- Clear priorities for everyone involved
- Realistic planning – strategically and financially
- Consistent messages for your target audiences
- Confidence that your budget achieves maximum impact
The fairfellows value
We guide you through goal-setting and budget definition in a structured way, aligning strategy and storytelling. The result: a trade fair appearance that convinces visually and economically – clearly planned, purposefully executed.
Would you like to define your goals with us? Perfect.
Have you already defined your goals and budget? Even better.
Then we can jump right into the concept phase—and if anything is still unclear, we’ll work together to clarify it.
CUSTOMISED CONCEPT – Giving ideas a clear form
What it’s about
A good stand concept is more than a nice idea – it has to work. We design trade fair concepts that align brand, goals and constructional reality, while remaining flexible enough to be reused or adapted for future events.
What’s your benefit
- Sustainable concepts through modular and reusable ideas
- Clear structure for products, messages and visitor flow
- Realistic planning that respects budget and placement
The fairfellows value
We translate goals, stories and general conditions into concepts that convince visually, function technically and are built to last. Our concepts are always holistic – from first idea to physical implementation.
Would you like to develop your stand concept with us? Great.
Do you already have a stand concept? All right.
Then let’s get started—we will check the structural feasibility and prepare a suitable quote for you.
And if there is anything missing from the concept, we will be happy to develop it for you.
Implementation
CLARITY IN NUMBERS – Realistically planned. Transparently calculated.
What it’s about
Once the concept is defined, things get concrete. We create a complete, decision-ready offer based on all previous results – clearly structured, transparent and focused on feasibility.
What’s your benefit
- A reliable basis for decision-making
- Transparent cost structures without hidden surprises
- A realistic reflection of the final realisation
The fairfellows value
We turn ideas into verifiable offers. By aligning concept, design and technical requirements, we create clarity and confidence – forming the foundation for a smooth project start.
Do you need a transparent and fair offer? Wonderful.
COORDINATION WITH A PLAN – Project management that truly takes the load off
What it’s about
Trade fair projects are complex: many stakeholders, tight deadlines, countless details. This is where fairfellows thrives. We coordinate all processes, keep deadlines in check and ensure everything fits together.
What’s your benefit
- Relief and security for your team
- Clear structures and binding commitments
- Transparency on tasks, progress and open points
The fairfellows value
We manage all processes – from first coordination to service provider management and final handover. Timelines, costs and quality remain under control, so you can focus on your internal preparations.
Do you want full relief? Excellent.
FROM DESIGN TO REALITY – When concepts become space
What it’s about
The most exciting moment: ideas turn into reality. We are on site, coordinate the build-up and ensure that everything is implemented exactly as planned.
What’s your benefit
- Smooth, well-coordinated build-up
- Quality-controlled handover
- Confidence that everything is ready on time
The fairfellows value
With experience, structure and on-site presence, we secure quality down to the last detail. We coordinate all trades closely and remain available throughout the event to support you whenever needed.
Would you like to benefit from our professionalism? Excellent.
A RELIABLE CLOSE – Ending with confidence
What it’s about
When the fair ends, we take over again. We manage dismantling, coordinate all trades and ensure a smooth and orderly break-down. Reusable components are reintegrated into the fair cycle; everything else is handled professionally
What’s your benefit
- Stress-free dismantling
- Clear coordination after the event
- The freedom to step back and breathe
The fairfellows value
With proven routines and clear oversight, we ensure that everything concludes cleanly, safely and on schedule. After intense days, you can relax – we handle the rest.
Don’t want to deal with the details of dismantling after the trade fair? We understand.
DEVELOPMENT
Review of success – Learning from what worked
What it’s about
Only what is reflected can be improved. Together, we review results, evaluate feedback and identify opportunities for optimization.
What’s your benefit
- Measurable insights instead of gut feeling
- Documented learnings for future projects
- Concrete recommendations for improvement
The fairfellows value
We compare goals and outcomes, gather feedback from all perspectives and derive actionable insights. Each fair becomes part of a continuous development instead of being just a single event.
Would you like to review your learnings with us? Fantastic.
Get in touch now!
Have you already gained experience? Excellent.
Then we will seamlessly take over and incorporate it into the new concept.
NEXT STEP – Staying ahead as plans evolve
What it’s about
We remain by your side when things change. New fairs, new goals or new formats – we adapt your appearance and develop it further.
What’s your benefit
- Flexibility for new requirements
- Consistent development based on proven concepts
- Brand consistency across all appearances
The fairfellows value
We think ahead, adapt concepts and integrate new requirements quickly and strategically. This turns individual projects into long-term success – and collaboration into partnership.
Would you like to plan your next trade shows with us? Great.
Get in touch now!
Are you ready for your next performance?
Then we will be happy to advise you on how your current stand concept can be adapted for future trade fairs.
Thank you for your cooperation at IFAT 2022. We were extremely satisfied with our booth and the collaboration with fairfellows and their partners, whom we can wholeheartedly recommend. Thank you very much for your regular visits to the booth during setup, the close cooperation, and the great support in difficult situations.
Kontakt
Let´s be
fair
fellows
fairfellows